Week 8 post - Starting a community

Introduction to Go Yummy

Finally, the day comes as the weekly activity will end up with a social platform of my own creation. Assuming myself as the community manager with insight into all the major design challenges, I’d like to kick off an online website called Go Yummy for the purpose of gathering the collective intelligence of food lovers and sharing all sorts of information covering broad topics around food basically. Why I choose food is because obviously it matters a lot but the problem is sometimes it can be time-consuming to find out even the answer to a seemingly simple question like, ‘Which’s the cheapest restaurant around QUT Gardens Point campus?’ Most of the existing websites are either too localized or too general to provide what users really want. For the moment the scope(target audience) is aiming for anyone who are enthusiastic in food or cooking. No matter as a housewife cooking at home or a workaholic having no time to cook hopefully they will be happy with it.

What are the stage 1 benefits?

Despite of any social benefit, Go Yummy does offer some stage 1 benefits. For instance, a beginner or a master are both provided with equal rights to build up your own portfolios to store your good ideas or discoveries. To be specific, it can be a creative tutorial of ‘DIY home-made sushi’ or ‘7 steps to bake pavlova’, something like that. Video, audio and other kinds of multi-media elements are all embedded into the post where you can make people better understood and also make yourself proud. Even if you abandon this platform later on for whatever reason, it’s all about memory and sense of achievement when looking back on what you’ve created. To some extent it’s the same as what we’ve done to build up our own assignment portfolios. Even if there’s no one else visiting the posts or leaving the comments it doesn’t mean they’re valueless. Because you’re creating value and what Go Yummy does at an early stage is to facilitate the process and help keep this value.

What are the early adopter benefits?

We’re living in a world where ranking immerses everywhere and Go Yummy is no exception. As one of the tangible benefits, early birds will be awarded a special title to mark their contribution to the ‘primitive’ community and charged free on first year’s membership. What’s more, they should be on the recommendation list of the push notification to make new users known. Convenience, reduced cost and increasing reputation are exactly desireable.

How to increase success expectation?

It’s important to let the rest of the world knows you are holding a successful website or at least on the way even if you are not. It’s just a common practice of promotion. An effective way to accomplish this is to integrate the essences into the top area so as to make it eye-catching. As we know about 90% of users will only pay attention to the top to see whether it can meet their needs or not. So just put the best of the best at the most conspicuous position and it will work. Another way can be leveraging the star effect by inviting celebrities to visit the website and that will help a lot. An example in the real world referred to the official website of Tangalooma after Roger Federer took a day trip there during the Brisbane International this year. Thanks to the worldwide fans alliance keeping an eye on Roger all the time, perhaps millions of them got to know about the resort. As another great idea combing with early adopter benefits, Go Yummy can help them to be the focus such as establishing a personal channel. Perhaps you are the next Charli in Australia, who knows?

References:

Pic_1:http://msue.anr.msu.edu/uploads/images/Greening/Food%20for%20Change%20Summit%20wordle.jpg

Pic_2:http://cdn.prakticideas.com/wp-content/uploads/2013/12/1503581_611915698845447_1874959136_n.jpg

Pic_3:http://resources0.news.com.au/images/2015/01/07/1227177/068168-e821b1f8-9606-11e4-985a-7acd3b83aa30.jpg